SEO involves optimizing your website to improve its visibility and ranking in search engine results pages (SERPs). This includes keyword research, on-page optimization, link building, and technical optimizations to attract organic traffic.

PPC advertising allows businesses to display ads on search engines and other platforms and pay a fee each time a user clicks on the ad. Common PPC platforms include Google Ads, Bing Ads, and social media advertising networks like Facebook Ads and LinkedIn Ads.

SMM involves using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to promote products or services, build brand awareness, and engage with customers. It includes organic social media posting as well as paid advertising on social networks.

Influencer marketing involves collaborating with influential individuals on social media or other digital platforms to promote products or services. Influencers have a dedicated following and can help businesses reach a broader audience and build credibility.

Email marketing involves sending targeted, personalized emails to a list of subscribers with the goal of nurturing leads, building customer relationships, and driving sales. Email marketing campaigns can include newsletters, promotional offers, product updates, and more.

Mobile marketing focuses on reaching users on their mobile devices, such as smartphones and tablets, through channels like mobile apps, SMS marketing, mobile-responsive websites, and location-based advertising.